Out On Screen: Organizational and Festival Branding

Out On Screen (OOS) curates films that illuminate transformative moments in the lives of queer, trans, and Two Spirit people, convenes meaningful dialogue around issues relevant to 2SLGBTQIA+ communities today, and catalyzes change locally and globally. The organization accomplishes this through year-round programming and the annual Vancouver Queer Film Festival. OOS also brings films and facilitated discussions to schools throughout British Columbia both in-person and through the OOS online film catalogue.

After a successful and award winning website redesign, Co-Effect was tasked with a full organizational redesign. The objective was to create a flexible and easy to use brand that could encompass the diverse programming of Out On Screen, Out In Schools and the Vancouver Queer Film Festival.

The final new visual identity features a flexible logotype system that breaks traditional design rules. Logos and type stretch to fill the space they’re in unapologetically taking up space and mirroring the creativity and adaptability of the 2SLGBTQIA+ community. The way the letters contract and expand also represent individuals and groups coming together in community and solidarity.

The flexibility of the visual system and the comprehensive range of templates provided, make this identity extremely easy for the OOS team to implement in a wide range of applications.

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The new brand and 2023 festival identity were extremely well received in the community and the festival saw a 25% increase in attendance from their last pre-pandemic full-scale festival. In addition, the campaign reached a much wider audience with 30% of attendees attending the festival for the first time, significantly more than any other year.

“Co-Effect’s expertise has been instrumental in helping us amplify important stories and reach our diverse audiences. Their stunning work over the last several years has helped elevate the profile of our core programs. Their team has met every idea or challenge we’ve thrown their way with professionalism and enthusiasm, whether it’s bridging our three brand identities across diverse youth and adult audiences, or re-working our online programme and ticketing platform to be more accessible. We love working with Co-Effect year after year.”
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Muhan Zhang
Marketing & Communications Manager, Out On Screen

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branding
visual identity
stationary
templates
festival identity creative direction
event materials

outonscreen.com

The 2023 festival creative was a collaboration with illustrator Olivia Di Liberto (@chillivia | oliviadiliberto.com)