Bowery Project Branding
Bowery Project is a not-for-profit organization with a mission to create opportunities for urban agriculture through the temporary use of vacant lots.
The word "Bowery" originated from the dutch word for "farm". Given the unfamiliar meaning of the name, the first few explorations evoke both the idea of place-making/lots and urban farming.
The chosen concept has a more subtle, modern and urban feel with lime green representing a new approach to injecting nature into the grey, urban city landscape.
digital presentation tools
Image credit: C.oExist (Fast Company). Read the article here.