Service Design Canada (SDC) is a national not-for-profit committed to building, connecting and promoting service design in Canada.

SDC connected with us when they formed as an organization to have us help with branding. Our goal in creating their identity was to dynamically represents the diverse sectors, people and ideas that intersect through service design and that are brought together at SDC’s events. The fluid pattern of interwoven colours and textures speaks directly these relationships and interactions.

In addition to the core brand, since 2017, we’ve also partnered with SDC to develop the visual identity and materials for their annual conference. Each year is approached with a distinct conceptual theme and unique visual language while still seamlessly complimenting SDC’s core brand. In addition to the events’ visual system, we’ve created sets of assets that are easy for staff to use and adapt for various applications digitally, in print and at events on an ongoing basis.

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branding
logo & visual identity
brand guidelines
marketing and social media assets
organizational and event collateral
communication templates and tools
environmental graphics
branded merchandise
website

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Event photography by Mathieu Rivard