The Toronto Reel Asian International Film Festival is a unique showcase of contemporary Asian cinema and work from the Asian diaspora. As Canada’s largest Asian film festival, Reel Asian provides a public forum and support for Asian media artists and their work, and fuels the growing appreciation for Asian cinema in Canada.

After having worked with Reel Asian for a number of years on festival materials, we were excited to collaborate with them to redesign their website to improve usability, the mobile experience and accessibility as well as make it easy to update and manage.

In addition to creating a brand new look and feel for the website (which then also set the visual tone for the festival identity), the new website comes with integrated box office functionality, membership services management, e-commerce and a donation platform. The site offers both space for featured content for a curated experience as well as comprehensive list and calendar browsing with sorting and search options for ease of access. The site is responsive, accessible (AODA WCAG 2.0 Level AA) and easy to manage using a WordPress CMS.

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information architecture
user experience design
responsive user interface design
custom theme and page template design
integration with third-party platforms
web development
ongoing support
festival identity
promotional materials
festival collateral

reelasian.com

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Program in collaboration with Reel Asian team
Program cover artwork by Kristan Lai