This 2015 campaign centred around love and pride for your city. Customizable, interactive posters and postcards encouraged the public to share their appreciation of their neighbourhoods through a framed ‘window’ in the shape of a heart. This campaign received over-whelming positive feedback from people all over the world who used the designs and hashtag we created to share and promote their local events. More took part in the festival than ever before, both in Toronto and internationally. Engagement through social media also saw a spike from previous years and the success of hashtag “#LoveToWalk” resulted in its ongoing use with the organization following the campaign.

–

creative direction
(in collaboration with George Brown College's Studio Lab)
campaign messaging
artistic direction
TTC posters
postcards
participant toolkit
poster templates
buttons
social media strategy