UNITY Festival 2014 Campaign
UNITY Charity engages youth across the country through school and community programs helping them positively express their stress and develop skills for success.
Aligning with UNITY’s mission and objectives, for the 2014 UNITY Festival, our team directly engaged youth and their talents to create the campaign images. The concept of the photo shoot and styling captured the movement and expression of youth and their art. Models and styling assistants were all youth participants from UNITY. This collaborative approach was empowering for the participants and helped ensure a dynamic product that was able to stay well within the organization’s budget.
digital designs (incl. web banners, social media content, digital billboards, ads)
print designs (incl. posters, certificates, badges)
environmental graphics (incl. step & repeat, concert banners, pop-ups)
Creative direction, art direction and design by Co-Effect
Photographer: CG Chen
Event photos courtesy of UNITY Charity