Smart Serve Subway Public Awareness Campaign
Smart Serve Ontario is an educational non-profit organization advocating for responsible alcohol service. Anyone who serves or handles alcohol in a licensed establishment in Ontario must be certified by Smart Serve.
This public awareness campaign was created to bring attention to the organization and to coincide with the 2015 Pan Am and Parapan Am Games as a reminder to the public to drink responsibly and consider their behaviour in bars and restaurants. The campaign ran both on digital transit network LCD screens in subway stations across Toronto as animated spots and in the trains as printed posters.