Cinéfranco is the leading International Francophone Film Festival in English Canada. Founded in 1997, the event promotes the diversity and richness of Francophone movies in order to increase their appreciation and give them more exposure in an English speaking environment.
A kiss on the cheek can be both a friendly "hello"/"good bye" or an intimate gesture. For the 2015 campaign, Cinéfranco is personified through the act of a kiss, greeting and leaving a mark with its audiences. The red lips echo the red in the festival's brand and the bright colour and treatment of the image reference the playful aesthetic of the previous year's graphics.
creative & art direction